Send Email
@ ₹0.02
— 50 emails, ₹1. That's it.
One email or ten million — same price, same reliability. Real-time delivery analytics, suppression management, and AWS SES multi-region routing, all from a single platform.
Everything you need to send at scale
A complete email infrastructure built on AWS — for marketers sending campaigns and developers sending from code.
Bulk Email Sending
Dispatch millions of emails efficiently via AWS SES with cursor-based queue consumption and ECS Fargate workers.
Dynamic Personalisation
Merge custom contact attributes into every message using Handlebars-style templating for true 1-to-1 communication.
Delivery Analytics
Track opens, clicks, bounces, and complaints in real time with per-email event logs and aggregate dashboards.
Suppression Management
Automatically suppress bounces and unsubscribes globally and per-tenant to protect your sender reputation.
AWS SES Multi-Region
Route campaigns across multiple SES regions for redundancy, compliance, and maximum throughput.
Developer API
Send transactional or batch emails straight from your code. Scoped API keys, single-send and batch endpoints (up to 1,000 recipients), contact sync, and campaign automation — no dashboard needed.
Webhooks
Get real-time push notifications for every delivery event — sent, delivered, opened, clicked, bounced, unsubscribed. HMAC-SHA256 signed payloads with automatic retry and replay protection.
Email Templates
Build reusable templates with HTML, plain text, and dynamic variables. Every save creates a new version — roll back anytime. Campaigns always reference the exact version they were sent with.
Team & Access Control
Invite teammates and assign roles — Admin, Campaign Manager, or Viewer. Role-based access enforced at both the UI and API level. Revoke access instantly.
How we compare
Purpose-built on AWS SES. Pay only for what you send — no monthly seats, no surprises.
Pricing by tier — at 50,000 emails/month
| Tier | What's included | Send.Management | Mailchimp | SendGrid | Brevo |
|---|---|---|---|---|---|
| Free | Getting started | 5,000 emails — no credit card Unlimited contacts & campaigns | 1,000 emails / month 500 contacts · 1 audience | 100 emails / day Unlimited contacts | 300 emails / day Unlimited contacts |
| Lite | ₹0.02 / email · 50k emails/mo | ₹1,000 (~$12) Unlimited contacts & campaigns · Daily campaign insights | ~₹6,600 ($79) — Essentials Up to 50k contacts · 3 audiences | ~₹1,660 ($19.95) — Basic Unlimited contacts · 50k emails/mo cap | ~₹2,080 ($25) — Starter Unlimited contacts · 20k emails/mo cap |
| Standard | ₹0.04 / email · 50k emails/mo | ₹2,000 (~$24) Unlimited contacts & campaigns · 90-day history + full-text search | ~₹8,300 ($99) — Standard Up to 100k contacts · 5 audiences | ~₹7,470 ($89.95) — Advanced Unlimited contacts · Advanced analytics | ~₹5,400 ($65) — Business Unlimited contacts · Marketing automation included |
| Vault | ₹0.05 / email · 50k emails/mo | ₹2,500 (~$30) Unlimited contacts & campaigns · Unlimited retention · Full historical search | ~₹24,900 ($299) — Premium Unlimited contacts · Unlimited audiences · Phone support | Custom — Pro/Premier Unlimited contacts · SLA + priority support | Custom — Enterprise Unlimited contacts · SSO + SLA + dedicated support |
Free
Getting started
Send.Management
5,000 emails — no credit card
Unlimited contacts & campaigns
Mailchimp
1,000 emails / month
500 contacts · 1 audience
SendGrid
100 emails / day
Unlimited contacts
Brevo
300 emails / day
Unlimited contacts
Lite
₹0.02 / email · 50k emails/mo
Send.Management
₹1,000 (~$12)
Unlimited contacts & campaigns · Daily campaign insights
Mailchimp
~₹6,600 ($79) — Essentials
Up to 50k contacts · 3 audiences
SendGrid
~₹1,660 ($19.95) — Basic
Unlimited contacts · 50k emails/mo cap
Brevo
~₹2,080 ($25) — Starter
Unlimited contacts · 20k emails/mo cap
Standard
₹0.04 / email · 50k emails/mo
Send.Management
₹2,000 (~$24)
Unlimited contacts & campaigns · 90-day history + full-text search
Mailchimp
~₹8,300 ($99) — Standard
Up to 100k contacts · 5 audiences
SendGrid
~₹7,470 ($89.95) — Advanced
Unlimited contacts · Advanced analytics
Brevo
~₹5,400 ($65) — Business
Unlimited contacts · Marketing automation included
Vault
₹0.05 / email · 50k emails/mo
Send.Management
₹2,500 (~$30)
Unlimited contacts & campaigns · Unlimited retention · Full historical search
Mailchimp
~₹24,900 ($299) — Premium
Unlimited contacts · Unlimited audiences · Phone support
SendGrid
Custom — Pro/Premier
Unlimited contacts · SLA + priority support
Brevo
Custom — Enterprise
Unlimited contacts · SSO + SLA + dedicated support
Feature comparison
| Feature | Send.Management | Mailchimp | SendGrid | Brevo |
|---|---|---|---|---|
| Pricing model | Per email — pay as you go | Monthly tiers by contacts | Monthly + overage | Monthly tiers by volume |
| Infrastructure | AWS SES — multi-region | Proprietary | Proprietary | Proprietary |
| Multi-region routing | ✓ Built-in | ✗ | Limited | ✗ |
| White labelling | ✓ All plans | Paid plans only | Paid plans only | Paid plans only |
| Real-time analytics | ✓ Every event logged | Limited | ✓ | ✓ |
| Suppression management | ✓ Automatic | Manual | Manual | Partial auto |
| Webhooks | ✓ Signed, retried | Limited | ✓ | ✓ |
| Developer API | ✓ Single & batch sends | Limited | ✓ | ✓ |
| SPF / DKIM / DMARC | ✓ Auto-configured via AWS SES | Manual setup required | Manual setup required | Manual setup required |
| Complaint feedback loops | ✓ Real-time via SNS — auto-suppressed | ✓ Processed with delay | ✓ Processed with delay | ✓ Processed with delay |
| Indian pricing (INR) | Native ₹ billing | USD only | USD only | EUR / USD |
Pricing model
Infrastructure
Multi-region routing
White labelling
Real-time analytics
Suppression management
Webhooks
Developer API
SPF / DKIM / DMARC
Complaint feedback loops
Indian pricing (INR)
Competitor data based on publicly available pricing pages. Correct as of March 2026.
Built for real workloads
From a solo developer's first integration to an agency managing a dozen client brands — send.management scales with you.
Tech Startup
Developer / Startup — API-First Integration
Challenge
An early-stage startup needed to send transactional emails from their backend and run occasional bulk campaigns — all billed together, with no month-end invoice surprises.
How send.management helped
Scoped API keys for the application backend. Single-send endpoint for transactional emails, batch endpoint (up to 1,000 recipients) for digest sends. Free 10,000-point tier covered the entire beta phase. Pay-per-email billing kicks in only when they scale.
Result
Integration complete in under a day. No credit card until they exceeded the free tier. Monthly bill scales linearly with growth — no tier jump shock.
Software / SaaS
SaaS — Onboarding & Product Notifications
Challenge
A B2B SaaS product needed to send personalised onboarding sequences to new signups and real-time in-app event notifications — without managing a separate email infrastructure.
How send.management helped
Handlebars-style dynamic variables merge user attributes (name, plan, trial end date) into every email. Contact sync via API keeps the list in step with the product database. Webhooks push delivery events back into the product's own analytics.
Result
Onboarding completion rate improved by 31%. Support tickets related to "didn't receive email" dropped to near zero.
Digital Marketing
Marketing Agency — Multi-Client Campaigns
Challenge
A digital marketing agency manages campaigns for a dozen clients across different sectors. They needed isolated data, separate sender identities, and client-facing dashboards — without spinning up separate accounts.
How send.management helped
Multi-tenant architecture with subdomain-based isolation. Each client gets their own `{slug}.send.management` dashboard with custom branding, logo, and colour scheme. Roles and access control restrict what each client's team can see.
Result
Agency manages all clients from one Nx monorepo deployment. Clients see their own branded dashboard. Zero cross-tenant data leakage.
Retail / E-commerce
E-commerce — Order Lifecycle Emails
Challenge
An online retailer needed order confirmations, shipping updates, and abandoned-cart reminders to go out within seconds of each event — at peak traffic, that meant thousands of emails per minute.
How send.management helped
Transactional sends via the Developer API triggered from the checkout service. SQS buffering and ECS Fargate workers absorb the burst. Per-campaign AWS SES region selection keeps latency under 2 seconds for Indian recipients.
Result
Delivery rate above 99.5%. Abandoned-cart recovery rate up 18%. Zero cold-start delays during flash sales.
Why send.management?
The architecture decisions that make bulk email reliable, observable, and affordable at any scale.
₹0.02
per email — always
14+
AWS SES regions
<200ms
Lambda cold start
99.9%
SES SLA uptime
AWS SES — not a reseller
Most ESPs sit on top of someone else's infrastructure and add a margin. We use AWS SES directly — 14+ regions, 99.9% SLA, and the same delivery infrastructure that powers Amazon's own email. You get enterprise-grade reliability without the enterprise price tag.
Event-driven from the ground up
Every bulk send flows through SQS — messages are buffered, retried, and dead-lettered before a single SMTP connection is opened. ECS Fargate workers scale horizontally to consume the queue. Lambda functions handle SES feedback events (bounces, complaints, deliveries) in real time via SNS fan-out.
Nothing is a black box
Every email event — sent, delivered, opened, clicked, bounced, complained — is written to DynamoDB Streams and indexed in Amazon OpenSearch. You can search the full send history for any contact, filter by status, or export raw event logs. No summary-only dashboards.
Nx monorepo — Angular 21 + NestJS
The platform is a single Nx monorepo: apps/web (Angular 21 Standalone Components, Signals-based state), apps/api (NestJS on Node.js 22 LTS), and apps/worker (Fargate consumers). All typed end-to-end with shared DTOs. esbuild + SWC keeps Lambda cold starts under 200ms.
Multi-tenant by design
Tenancy is not bolted on. Every DynamoDB record is partitioned by tenant_id from day one. A Route 53 wildcard + Lambda@Edge injects X-Tenant-ID at the CDN edge — before your Angular app even boots. Each tenant gets their own subdomain, branding, and isolated data.
Pricing that scales with you — not against you
There are no monthly seats, no contact list tiers, and no tier-jump penalties. You buy points once and use them at ₹0.02 per email. A startup sending 10,000 emails pays ₹200. A business sending 1 million pays ₹20,000. Same platform, same features, same SLA — just more volume.
Pay only for what you send
Billed in points — 100 pts = ₹1 = $0.01. No minimum commitment. Pick the tier that matches your retention needs, and mix tiers freely across campaigns in the same account.
Lite
2 pts / email · ₹20.00 / 1k emails
₹2,000.00
≈ $20.00 USD · 2,00,000 pts
- Email delivery via SES
- Per-campaign daily insights (sent / delivered / bounced / complained)
- SQS + Lambda + Fargate pipeline
- DynamoDB aggregate stats
Standard
4 pts / email · ₹40.00 / 1k emails
₹4,000.00
≈ $40.00 USD · 4,00,000 pts
- Everything in Lite
- Per-email event history (90-day retention)
- Full-text contact & campaign search
- Raw email body snapshots — S3 (90 days)
Vault
5 pts / email · ₹50.00 / 1k emails
₹5,000.00
≈ $50.00 USD · 5,00,000 pts
- Everything in Standard
- Unlimited retention
- Full historical search across all time
All plans include multi-tenant isolation, RBAC, and a 99.9% uptime SLA.
Points are pre-purchased only. Minimum purchase: 1,00,000 pts (₹1,000 / ≈$10). Unused points do not expire and are non-refundable.
How it works
From contact import to delivery analytics in four steps.
Import Contacts
Upload a CSV or sync via API. Contacts are deduplicated and stored per-tenant with custom attributes.
Create Campaign
Build a personalised template, set suppression rules, and schedule your send window.
Send via SES
Our Fargate workers drain the SQS queue and deliver at your configured throughput across SES regions.
Track Results
Real-time delivery events flow into your analytics dashboard — opens, clicks, bounces, and unsubscribes.
Trusted by senders
From our early adopters and beta users.
I've been using send.management since the early days. The pricing model clicked immediately — you pay per email, not per seat or per month. Set up took under an hour and the first campaign was out the door the same day.
Rathan George
Early Adopter
The delivery analytics are genuinely useful. I can see exactly what happened to every email — opened, clicked, bounced — without digging through AWS logs. The suppression list handling alone saved us from a reputation hit.
Silpa Idam
Beta User
We needed to send transactional emails from our app and bulk campaigns from the dashboard — same platform, same billing. The API was straightforward to integrate and the free 10,000 points meant we could test everything before committing.
Rishitha Sriya
Beta User